IMLDigital

Digital XP Center

Have you ever heard of a medium of engagement that allows your doctors / KOLs to test and experience your bouquet of offerings and choose their preferences? Or a medium that allows them to give you feedback about their liking on the spot?

Now you have one

IML’s Digital XP Center is an online resource for sharing information and education on medical laws – a topic that an increasing number of doctors are fast catching up to.

This Experience Center is designed to help you gauge preferences of your doctors for MedLegal content and mode of connection. It allows your KOLs to effortlessly share their experience and feedback in real time with you. This will help you identify your perfect strategic mix, customize your marketing plans, and offer your doctors a more personal and preferred mode to access knowledge on medical laws.

Our endeavor is to enhance the quality of doctor-pharma relationships by helping pharma brands provide effortless access to knowledge and education on medical laws to doctors. While most things get old or fade away in memory, it is education after all, that always stands the test of time.

Portals

Digital Offerings

Experience / Try Out

Case Study

Portals

Medical Law Cases - For Doctors

A celebrated journal, the only monthly law reporter for doctors in the world. The journal in its 16th year of publication, reports important cases from various Consumer Courts, High Courts and the Supreme Court and analyzes them purely from a doctors’ perspective. It guides them in taking appropriate steps to avoid medical negligence.

Sample Case

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Medical Major Acts

Medical Major Acts is a complete digital repository of all the Central statutes (Bare Acts) that are directly applicable to the practice of medicine in India. It is regularly updated with the amendments. It has a unique ‘Ask A Query’ feature that allows the doctor to get his/her dilemmas and doubts resolved on the current statutory framework in medicine.

Sample Bare Act

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The MedLegal Times

Medical negligence cases in courts are usually very cumbersome and very lengthy. The MedLegal Times, a monthly publication, tones down all the courtroom heaviness, sieves out the legal propositions and lays down court cases in simple layman language and an easy-reading format.

Sample Article

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Courses For Doctors

Ignorance of law is not a valid defence in medical negligence court cases. Doctors are expected to know and adhere to medical laws, from prescription to post-mortem, in their daily medical practice. IML currently offers 2 courses for doctors practicing modern medicine that are completely online.

View Exam

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Assignment

‘Certificate Course in Medicine & Law – For Doctors’

Provides requisite information on the fundamentals of law applicable in day-to-day medical practice and guides them to respond appropriately in case of medical mishaps / medical errors. It comprises of 6 modules.

Curriculum

sample Content

Assignment

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‘Certificate Course in Telemedicine Laws – For Doctors’

This 2D animated, start-stop and completely online course covers 9 modules.

Curriculum

sample Content

Assignment

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Digital Offerings

Videos

Video content is the most preferred mode of content consumption today. It is more engaging and can be viewed comfortably. IML’s video content can be presented in different formats. But the common thread is that each video discusses a real case from Indian courts and has leanings for doctors and hospitals in the form of simple and pragmatic ‘Do’s & Don’ts.

Live Webinar

Attending live webinars makes a lot of sense to many doctors who wish to be a part of a joint meeting without stepping out of their clinic or disturbing their busy schedules. The key points / summary of the webinar can be shared as a print LBL as a reminder medium or even for a larger reach.

Live Webinar

Download LBL

Email & WhatsApp

While videos, conferences and live discussions are more preferred, email and WhatsApp messages go a long way to enhance top-of-mind recall.

Sample Email

Message

Print

Even the most avid digital media-savvy doctor by habit, consumes content in print. You could enhance access to your digital content through QR codes and/or enhance your footprint through printed LBLs.

Invite QR

LBL QR

The following are the different formats of videos:

Case Discussions

An expert speaker shares a case with a power point presentation.

Sample Case Discussions

2D Animations

A case is shared in 2D animated format. A printed input of the same case to reinforce the key learnings can also be provided.

View sample

Download sample booklet

Illustrated Cases

Case is shared in the format of illustrations. A printed input of the same case to reinforce the key learnings can also be provided.

View sample

Download Sample Booklet

Slidecasts

A power point slide show with or without a voice-over.

View Sample Slidecast

Experience / Try Out

Step 1
Fill in ‘Details of Recipient (Your KOL / Yourself)’
Step 2
Select one of the ‘Digital Offerings’
Step 3
Select the ‘Mode of Connecting’
You can choose multiple modes at a time.
If you have chosen the print option, then a pdf will open in a new window and you can download
the pdf or send it straightaway to print
Step 4
Press “Go”.
The message/s will be sent to the desired recipient/s and they can start viewing the content

Emails

SMS

Printed

Case Study

IML’s content is 100% evidence-based as it is sourced only from reported judgments from Indian courts. The entire processing of content and designing is done in-house. Hence, the content can be customized easily and effortlessly to meet your requirements

Let us illustrate

One of the biggest pharma in India approached us for MedLegal content on their digital platform. They took feedback from their KOLs and kept changing their brief multiple times. But thanks to our unique process and our well-organized database we were able to tailor content in accordance with their brief.

View Sample

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